![]() This study results are 1) implementation of marketing strategy that used by PG/TK Islam Bunayya Samarinda are direct and indirect methods, 2) internal factors consist of strengths are the teachers, services and communication, tution fee, and curriculum, then for the weaknesses are double work, education background of teachers, location, parking area. The methods are indepth interview, observation and documentation. This study use qualitative research methods with field research. ![]() This study aims to know the factors that influence marketing strategy in educational institutions and to know what the best marketing strategy to use in PG/TK Islam Bunayya Samarinda. The marketing strategy is needed in introducing educational institutions that is to inform effective and efisien to people about education services so people can attract to study in this institutions. ![]() A while ago educational institutions as a produce education service only seen as seller’s market, prospective students compete to enroll in school without much competition with other institutions. Abstract Educational institutions authorized to manage education which used in this institutions, included manage learning methods, learning materials, student activities, and introduced to society. ![]()
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March 2023
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